KAA Gent Stadium

One of the most innovative stadiums in Belgium.

Customer needs

The Ghelamco Arena (Ghent) is currently one of the most innovative soccer stadiums in Belgium. Following the example of exclusive soccer stadiums abroad in order to create a superior experience, but also to provide business partners with adequate visibility, we searched together with Ghelamco for a creative solution.

Our solution

The result was 5 LED screens, adding up to a total of 188m², along the outside of the stadium. In addition, for every home game KAA GENT uses 265 meters of BrightBoard SportsPerimeter and two fixed Scoreboards of 43m² each. The SportsPerimeter even exceeds the strict UEFA requirements needed for Champions League or Europa League matches.

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Attract attention with attractive and dynamic messages. Generate more brand awareness and revenue.

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