KAA Ghent

KAA Gent starts from the parking lot (by means of an Outdoor LED) with their visual communication and extends this line to the playing field.

The project

Soccer, it is experience and emotion. But for some time now, not only on the field, but also next to it and even outside the stadium. KAA Gent wanted to immediately animate and inform their supporters upon arrival at the stadium. Getting them ready for the match with visual and attractive images but in some cases also practical information such as parking facilities, upcoming events, promotions by the club or sponsors.

Brightboard LED scoreboard and LED boarding for optimal stadium experience.

Our solution

At the entrance to the main entrance, we installed an 8.29 m² BrightBoard Outdoor LED Totem P6. This acts not only as a dynamic communication channel before, during and after the club's matches, but also throughout the week for informative and commercial messages.

On the facades of the stadium, we installed five LED screens, totaling 188 m². In addition, at every home match, KAA Gent uses 265 meters of BrightBoard SportsPerimeter and two fixed scoreboards of 43 m² each. The SportsPerimeter even meets the strict UEFA requirements for Champions League and Europa League matches.

Technical specifications

  • 254 meters of BrightBoard LED boarding around the field
  • 115 meters of BrightBoard LED boarding on the track functioning as a second ring
BrightBoard LEDs
Brightboard LED screen
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