No unnecessary construction costs through using the existing advertising structure.
Hansgrohe used a standard and fixed billboard in the front of their main building in Anderlecht. An ideal location, since a lot of people pass by the building every day. Yet a static billboard doesn’t have the same effect as moving images, nor can it display various different messages. It was time to switch to an LED screen with striking and adjustable messages.
Installing LED screens requires structure modifications, but it doesn’t necessarily need to be a new construction. Of course we can easily design and build a new construction, but why not use an existing structure or billboard? We don’t like saddling our customers with unnecessary costs. That is also exactly the solution we realized for hansgrohe. The existing billboard was replaced by an LED screen mounted on the existing structure.